Branding

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Pitch-perfect introduction, now in 3,000+ schools.

The challenge: boldly break from tradition to develop a highly engaging multi-media music education program. Working in collaboration with a core team of seven people, Quaver’s Marvelous World of Music debuted in 2010. Now utilized in 16 countries, this award-winning curriculum includes videos, an extensive interactive website, whiteboard tools and teacher guides. Its co-founder bestowed on me the title “Keeper of the Voice” with the task of ensuring that all branding messages maintained its signature quirky tone.

Millions of pencils later…

Empire Berol USA wanted to break out a line of visually outrageous school supplies that connected with children and younger teens on their terms. I named the brand YIKES!, positioned it as Pencils Your Parents Won’t Swipe and wrote all the copy for product cards, ads and collateral materials. It was their greatest sales success in the fashion pencil market, even inspiring copycat products.

Jumpstarting a start-up.

This concierge healthcare provider wanted a self-explanatory name that touted its major benefit. Hence, HouseCall Today. Brief brochure and website copy provides clear, reassuring explanations of this breakthrough concept. Result: HCT built a healthy client roster in fewer than six months and has now grown from one to ten nurse-practitioners.