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Make America Proofread Again

Branding, Editing, Marketing, Proofreading, WritingBy Michael Nolan February 12, 2018 Leave a comment

by Michael Nolan It happened again last week–the teeth-grinding recognition of an egregious error. The screen capture above is from Cheekwood’s official website. I might have expected less from a used tire store but not this bastion of culture and sophistication. (After it was noted, the spelling was corrected.) What does it say about you…

Crimes Against the English Language #2

MarketingBy Michael Nolan July 27, 2017 Leave a comment

I found this relentlessly unhelpful notice in literature I received from BlueCross/BlueShield. Not sure if this is a cruel joke, the work of a blissfully ignorant do-gooder, a committee or hurried freelance writer. At any rate, I thought I’d pass it along.

You’re Also Hiring Objectivity

Editing, Marketing, Proofreading, Video, WritingBy Michael Nolan June 19, 2017 Leave a comment

If you’re hiring a writer for advertising, marketing or branding content, you should also benefit from an objective point of view.