I estimate the time required to complete a project and provide a written quote based on my understanding of the scope and objectives of the job.
We’ll break it down into defined phases. On rare occasions, the parameters of a job have changed significantly midway through development; in such instances, the estimate will be revised to take into account the modifications.
In most cases, I invoice upon completion of a job. If the development timeline is long or the project is extraordinarily large, we can arrange a series of two or three partial payments as the job progresses. Payment is due within 30 days of receipt of the invoice.
I have working knowledge in a number of business sectors but I would not claim deep expertise in a particular field. I’ve tackled projects in healthcare, real estate, automotive, construction, music, manufacturing, entertainment and education, among others.
Many of my assignments require some degree of research; fortunately I enjoy sleuthing for information.
I visualize as I write so I can provide a degree of input to graphic designers or video producers, if desired. I enjoy observing the work-in-progress of a collaborator and sometimes tweak the copy before the project is in its final form. For example, I’ve restructured headlines and body copy when they didn’t look their best on the page.
For the PBS-syndicated documentary series “Our American Family,” I also serve as co-producer, researcher and interviewer.
The ideal situation is to bring me in early in the development process and permit interaction, as needed, with others on the marketing or creative team as the job progresses.
If I’m not confident I can do a great job, I’ll recommend someone else. For example, I’m not a technical writer, grant writer or fashion writer. I’d also like to state that I will not cross lines of ethics or confidentiality.
That doesn’t scare me. Among my more adventurous projects: a find-a-word puzzle for an album cover, stand-up comedy for political impersonators, individual histories on 52 malt beverage distributors, catch phrases for T-shirts and a documentary on Elvis that airs on PBS stations.